Importance Of Responsive Web Design in SEO

Importance Of Responsive Web Design in SEO

 In the recent years, the use of smartphones has rapidly increased. On 21st April 2015, Google released a new search algorithm known as Mobilegeddon, which designed to improve the mobile user experience. So, Mobile-friendliness is now treated as one of the ranking factors. 

After this update, many business websites switched to the mobile friendly pages as mobile traffic has increased with the number of smartphone users and this was globally exceeding 2 billion in 2016. In fact, according to a survey, almost 90% of all online searches now come from smartphones.

For all these reasons, your website must have a responsive web design.

Importance Of Responsive Web Design
Responsive web design simply means a website that has created in such a way that all of the content, images, and structure of the website will remain the same and adjust on any devices whether it is a desktop monitor, laptop, smartphone, or tablet. For example, when a user opens a website on their desktop, he sees the full view of the website. But when that same user opens that same website on their smartphone or tablet, the website will adjust to fit on the smaller screen also.

This literally means the web pages should respond according to the user’s behavior. With proper mobile  responsive website, you don’t have to create multiple web pages for various devices. This will make sure that your website runs properly on the all the possible devices.


There are some other important benefits of having a responsive website for your business like:


Good For SEO
One of the most important advantage of having a responsive web page is increased user interaction which further helps in improving the search engine ranking of  your website. When users starting to stay on your site because of the best UI UX design on your website, the search engines will automatically starts to rank your web page or site higher in the search results. Responsive web design is now became an important ranking factor of a website. 

Improved User Experience
When the visitors on your site finds that your website or a web page is effectively works according to their preferences, then they will start spending more time on it. Responsive web design will ensure a great user experience for your visitors which will increase your brand’s credibility in high quality.

Increase in Traffic
According to traffic statistics, almost 80% of all online searches come from mobile devices. This only shows how it is important to have a website that fits properly on all mobile devices. By having a responsive web design, you will notice the increment in the number of your visitors & also the time they spend on it.

Higher Conversion Rate
In research, we find that the smartphone conversion rates were about 64% higher than desktop conversion rates. So, developing a responsive web page with good UI UX experience is the key for higher conversion rate. If your visitors spend more time on your website, then they will build trust and also they will return to you in the future for more business and this will leads to a higher conversion rate for your business.

Responsive web design helps you to increase the reach to consumers even on smaller devices also (smartphones, tablets). It also maintains a consistent UI UX experience which can help your business by increasing the high retention, lead generation, sales & conversions. It will also help your business to stay ahead of your competitors.

The Different SSL Options Available in the Market

The Different SSL Options Available in the Market

Securing your website or application with SSL (Secure Socket Layer) technology is the first step to winning the confidence of your users. Which are the common SSL certificates and how much do they cost?

When choosing an SSL certificate, check the reputation of the company, price of the certificate and other features to ensure you are getting a good deal.

Here are some SSL certificates you can consider to secure your website:



GoDaddy offers domains and hosting services and is known for its aggressive discount offers to first and continuing customers. The GoDaddy SSL certificate is issued online within minutes and comes with a 256-bit encryption.

Some of its features include:

Use the certificate on unlimited number of servers
Free verification seal
Free malware scanner
IDN support
SAN (UCC) support
New customers can purchase GoDaddy SSL starting at $5.99/yr


Thawte offers five SSL certificate options; Thawte SSL ($149/yr), Web Server SSL ($249/yr), Web Server EV SSL ($599/yr)and SGC SuperCerts ($699) and Wildcard SSL ($639/yr).

All the certificates have 128/256 bit encryption and come with warranty ranging from 100,000 US to 500,000 USD. The certificates are issues between 24 to 48 hours and come with a free Thawte Site Seal.


VeriSign, is one of the most trusted brands in the market. The company offers four SSL certificate options; Secure Site ($399/yr), Wildcard ($1,999)(Pro ($995/yr), EV Site ($995/yr), and Pro EV Site ($1499/yr).

The encryption for the secure site is 40/256-bit encryption while for the Pro EV SSL is 128/156-bit encryption. Some of the features of Norton Secured Seals (earlier known as VeriSign) include:

Extended validation
NetSure extended warranty
Full organization authentication
Symantec Seal-in-Search
Daily website malware scanning
24/7 customer support


GeoTrust offers a number of certificates which include True BusinessID with EV ($299/yr), True BusinessID ($199/yr), True BusinessID Wildcard ($499/yr)and QuickSSL Premium ($149/yr.

Some of the features of the certificates include:
256-bit encryptions
Extended validation
Warranty ranging from 100,000 USD to 500,000 USD
99% browsers compatibility
Unlimited customer support

Startups and small businesses will find GeoTrust ideal because of its low-priced certificates. The company has a 30-days trial program for its certificates.

For small and medium sized businesses, Comodo offers both free and paid certificates. The range of certificates includes Comodo SSL, EV SSL , Wildcard Certificates and UC Certificates.

Some of the features of the certificate include immediate validation and issuance, unlimited server licenses, 30 day money back guarantee among others.

Securing your website with SSL technology is crucial to ensuring your data and consumer information is protected from third party access.

It is important to compare the features of different certificates to determine which one will be right for you. In most cases, you will need a dedicated server to use an SSL. Choose you SSL wisely and reap the benefits of online security.

Responsive Website or an App – Which One to Choose?

Responsive Website or an App – Which One to Choose?

Choosing between a mobile app and a responsive website can be tough. There are many things a responsive website can do that a mobile app is not able to perform and vice-versa. Many factors need to be taken into consideration before choosing the platform your dream project will be used on. Here’s a walkthrough of things to be kept in mind before going for the kill-

 1) You need to use the functions of native smartphone and tablet?

This is the first question to ask, as well as the most important. If your project requires you to have access to resources such as the camera, compass, accelerometer, etc. then you always have to opt for the creation of a mobile application, since these features are not accessible from a normal website. But if on the contrary, you do not need access to this type of feature, then you might consider the idea of ​​creating a responsive website. 

 2) Need to create a complex interface?

If you need an application that needs to have an interface with a fairly high level of complexity, then you should opt for a mobile application. As you already know, a responsive website has to adapt to all possible resolutions and types of screens, so when you create a site like this you are forced inevitably to find compromises and solutions that work “fairly” well in all types of browsers and devices.

On the contrary, if you develop a mobile application, you will be able to focus your resources for the optimization of only one type of device (2 if we consider the tablet as a device quite different from your smartphone).

 3) Have a limited budget and time restrictions?

As mentioned earlier, the budget is one of the main points to decide which approach to follow for the project. Usually (not all cases are the same), creating a Website Design is much less expensive than creating an application, especially in terms of time: for a web designer, it is much easier and faster to publish a project responsive to a movable app.

It follows that you should choose the path of the website to be responsive even when you have very short delivery times. 

4) Need a payment gateway?

 If you need the user to make purchases (such as might be the case of an e-commerce website), then the best solution would be to opt for a website. In fact, a mobile app to provide a good user experience during the purchase is much more difficult, and if done incorrectly, you risk losing a large slice of the profit. 

 5) Is SEO an important factor for your project?

If visibility must be part of your project and it should be the main source of traffic and visibility, then choose to build a responsive website. Even if you could enjoy the visibility of millions and millions of users, with a mobile app you cannot take advantage of the most common techniques of SEO, web marketing and content-based indexing. 

 6) Do you need to update the project?

 If you can predict that your project may need many updates, then you should choose, even in this case, a responsive website, on which you can directly intervene as and when you want, and easily make changes and various improvements. 


As you can see the cases in which you should choose a solution responsive rather than making a mobile app are many. And perhaps this is the reason why many applications become “Zombie app” soon after their publication in the various stores and don’t offer anything more than a normal responsive website.